Our Story
The brands signature piece is the authentic, roots, culture Rasta inspired basketball jersey; a concept that was originally manifested within the founders previous company, created circa 2008. This grassroots brand thrived at festivals like Reggae on the River, Sierra Nevada World Music Festival, Cali Roots Fest, Monterey Bay Reggae Fest, Island Reggae Fest, PIFA, and Pure Aloha, just to name a few. It became more than just a clothing company, it transformed not only into a movement, but a culture and a family. At the time, there were no websites or social media marketing tactics used to ensure the success of the company. Instead the “meet and greet” and “sharing vibes” were a crucial component to success. Unfortunately, after years of hard work & dedication, the company developed challenges and unfavorable changes. With a heavy heart, the founders decided to walk away from what they had built and restart.